NATURYL is a lifestyle brand created by Niykee Heaton, incorporating her health, fitness and style into one store. Niykee creates loungewear, activewear and shapewear pieces that are ultra-flattering, supportive and are never constrictive or bulky. Niykee shares her health and diet tips on the MEAL GUIDES page, outlining her journey to her best self. Stay tuned while NATURYL expands into more avenues including skincare & makeup!
WHAT IS NATURYL ALL ABOUT?
WHY NO BRANDED TAGS/LABELS?
Due to the delicate nature of our clothing, we experimented with different labeling and tag techniques. For most of our seamless items, the method of embroidery was too harsh and left micro-tears in the fabric. Heat-transfer caused the logo to indent through the fabric and was able to be seen on the reverse side. For now, NATURYL has opted for easy-tear fabric/paper tags including the fabric & care instructions. Why no branded logo on the tags, you ask? To answer simply, we didn't feel right about charging our customers an additional $4.98 per unit piece just for a name on the back of a tag that they're going to rip out anyway. Instead, we keep costs low by leaving basics unbranded and customizing exclusive pieces and collections only.
WHY NO UNIVERSAL SIZE GUIDE?
We do not offer a universal size guide due to the fact that there is no standardized size chart across the NATURYL COLLECTIONS. Niykee works with multiple manufacturers and designers all over the world, which means that most pieces have their own individual sizing which is included in the product description.